TO MIKE BLOOMBERG

Dear Mike Bloomberg,

This open letter to Mike Bloomberg was necessitated by the recipient having no email and no mailing address. I did not want to make my thoughts public, but here they are.

I write regarding your Television Network which I see in Los Angeles on Charter. Overall and generally your financial reporting is better than found on CNBC and Fox, although not measurably and consistently. I do change channels. Overall, the Bloomberg female reporters are excellent or improving. Bloomberg men seem lazy except the guy with the bow-tie.

In the morning your British crew comes aboard, and some do not speak this language in a “genteel” fashion. They come from Lisen Grove; they could not work in a London flower shop. That has been the touchstone for hiring Britons for 110 years, since George Bernard Shaw wrote Pygmalion.

There are hints of babooism in their field of expertise, television journalism. One frequently calls the 9:30 a.m. open, the “cash open.” How quaint. It might be colloquial. Do you really think no money changes hands on trades before 9:30 a.m.? Occasionally, one of them will say, “Let me ask this question?” or “Do I have a question for you?” I hope all the problems of the world will be solved with the question and answer but never are. Finally, they like to preface questions with a paragraph or two of text to set up a question. This Bill O’Reilly journalism is not acceptable.

Another subject is Bloomberg Magazine TV Show. I suppose the program serves to advertise Business Week. Most of the teasers don’t work.

December 31, 2016. Article on the Chinese Ecological Destruction in the South China Sea when they build their military bases. The reporter came on. The hosts and reporters yuked it up about where the Spratley Islands are. I am reminded of a contemporary who looked at an outline of the Country of Vietnam, and she did not know what it represented or what it was. I mention her failing memory because Vietnam and the Sprately Islands are close to one another.

Same date, the hosts brought on an artist or someone from the art department to explain a puzzle or a game in the magazine. The reason these people excel in a visual medium is they have no facility with words. Like previous interviewees, this artist fellow could not explain much; he gestured toward the graphic. I don’t know if he was aided by any substances. The hosts smiled and laughed. They understood little or nothing except this weekly segment is the joking portion of the Business Week program.

There was a story about Apple. There have been few updates to the Mac hardware for a long while. The reporter looked like he had just left the joint after six months with Buba. He (and apparently the hosts and the article) did not answer the question: Are updates needed? It seems improbable that more than a decade ago people realized hardware did not need updating: Software could take that place. Hence, apps. Did that happen? What are the pitfalls? How is security? Is Apple successful or has it boxed itself in?

I mention the Apple story because Apple may have made a choice, after considering, evaluating judging and concluding. The Mac computer is an old system. Can it survive the way it is, just like can Business Week survive the way it is? The know-how to fix the magazine and its related TV program are well within the human experience. although few would know that today: Someone must demand excellent journalism.

I wish you well in your pursuit of excellence.

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